About

Hi, I'm Philipe Amaral. A Customer Experience and Customer Insights specialist, I dedicate my career to understanding how organizations can build lasting and ethical relationships with their customers.

My approach combines methodological rigor (NPS, VoC, data analysis) with a humanistic vision. I believe that behind every metric lies a story, and that true business value emerges when we stop treating customers as numbers on a spreadsheet.

Currently, I lead CX governance initiatives, helping companies structure active listening processes and transform feedback into tangible product and service improvements.